Our Commitment

Customers

Customers

Tenants are customers - plain and simple. General Capital strives daily to make our tenants´s "customer experience" best-in-class. Our experienced hands-on team works hard to earn the loyalty associated with long term relationships.

Brokers

Brokers

Solid and long-term broker relationships are the backbone of our network. We encourage and welcome all inquiries. Paying broker commissions is a good thing at General Capital - it means we´re collectively making things happen. Your ideas will be protected (and respected).

Neighbors

Neighbors

In and around every General Capital property, we are your neighbors and care deeply about the short and long-term health of our shared environment. Realizing that our projects often set the tone for an area, we respect and take seriously neighbor concerns, focusing constantly on appearance, cleanliness, and overall quality. We strive to "creatively fit and serve neighborhoods" and be a valued and useful "asset" to all concerned.

municipalities

Municipalities

General Capital has a long and solid track record of working well with municipalities. We thrive in collaborative situations and especially enjoy redevelopment projects. Most deals have become very complicated: success today requires communication, creativity, patience, and most of all trust. Our goal is always unanimous Plan Commission and Board approval. The idea of "fighting City Hall" is the antithesis of our approach.

Partners

Partners

Let’s face it, the financial aspect is crucial in today's real estate and business world. The General Capital team has extensive experience in banking, finance and law; a background which proved critical in the last few years. We currently work with more than 20 banks, life companies and institutional lenders, plus numerous equity and tax credit investors. We are complimented regularly on our strong process and institutional approach. References of course available upon request.

Awards

Awards

  • Brownfield Renewal Winner 2013: Elven Sted
  • Mayor's Design Award: Beerline B Apartments 2013 "Design that Grabs You"
  • Business Journal Real Estate Award: Best New Residential Development 2013
  • Mayor’s Design Award, 2000
  • Business Journal Best Project Award 2011
  • Mayor’s Design Award 2011 - Hide House Lofts
  • Charles Edson Tax Credit Excellence Award