General Capital Group

General Capital is a leading real estate firm focused on building a portfolio of exceptional projects in established urban and suburban neighborhoods. The firm’s core business is the development, acquisitions and management of quality office, industrial, retail and residential properties, with an emphasis on build-to-suits.

The firm develops or repositions institutional quality assets that are typically held in the portfolio for extended periods. In selecting and executing its projects, General Capital works closely with tenants and municipalities to ensure that projects enhance long-term objectives. Such cooperation often leads to repeat public-private partnerships and joint ventures.

General Capital excels at analyzing, understanding, and providing creative cost-effective solutions to real estate projects with complex legal, financial, environmental and structural considerations. Our firm's partners have extensive experience in financial underwriting, banking, credit analysis, architecture, urban design, and project management. We enjoy a deep relationship with the City of Milwaukee.

General Capital’s expertise is evidenced through a 20 year plus development track record that includes more than twenty five highly structured low-income housing tax credit developments; numerous grocery stores and grocery anchored shopping centers as a preferred development team for Kroger (Roundy’s); student housing for MIAD and Fox Valley Technical College; multiple build-to-suit federal government projects in Wisconsin and Florida; and many industrial, commercial and multi-family projects. Several years ago, General Capital expanded its platform to include acquisitions of value add developments where value can be created through optimization of operations or financing structures and/or physical property improvements.