Leadership & Vision


Brothers Michael and David Weiss founded General Capital in 1996 after formative years in banking and real estate. Michael and David's 50/50 partnership sets the tone for the whole firm, reflecting a shared commitment to alignment, accountability, and long-term success.

"That same philosophy has shaped our reputation and our enduring relationships with municipalities, lenders, investors, contractors, tenants, and other stakeholders. These relationships are the foundation of our business, and we are committed to nurturing and sustaining them over the long-term."

— Michael Weiss and David Weiss

Leadership & Vision

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Our senior management team averages nearly 25 years of tenure at General Capital providing exceptional continuity, deep institutional knowledge, and long-term relationships. The firm’s partners bring complementary expertise across accounting, legal, financial underwriting, banking, credit analysis, architecture, urban design, and project management.

The General Capital Team

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Headshot of a woman with wavy, shoulder-length blonde hair and a warm smile, wearing a maroon top with lace-up details on the shoulders, against a black background.
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Professional headshot of a smiling man in a gray blazer and blue checkered shirt against a black background.

Renee Adrian

414-228-3506

Pat Bacon

Acquisitions

414-228-3501

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Jenifer Bersch

414-228-3517

Toni Boll

414-228-3515

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Maria Bougie

414-228-3508

Jeff Brown

Commercial

414-228-3519

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Kyle DeGroot

Marketing

Linda Gorens-Levey

Development

414-228-3511

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Josh Hafron

Development / Portfolio Management

414-228-3518

Gul Hussainy

Scott Johnson

Property Management

414-228-3514

Lucas Johnson

Property Management

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Carmello Maddente

414-228-3512

Chelle Nennig

414-228-3504

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Monique Payne

Property Management

414-228-3709

Emily Peplinski

Asset Management

Marilyn Schultz

414-228-3507

Steve Schnoll

Development

414-228-3503

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Sig Strautmanis

Development

414-228-3502

Tahera Sultani

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Michael Weiss

Development

414-228-3505

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David Weiss

Development

414-228-3501

Mary Varga

Property Management

414-902-0434