General Capital Group

Jenifer Bersch

Jenifer joined General Capital as a Senior Paralegal in 2019. While relatively new to General Capital, Jenifer has been particularly additive to the quality of service we bring to transactions. She ensures that projects are properly managed and documented which adds to our top-notch delivery efficiency. Prior to General Capital, Jenifer was a Senior Paralegal at Stark Investments, a global multi-billion-dollar alternative investing company, where she had many corporate, regulatory, compliance and transactional responsibilities. Prior to Stark, Jenifer was a Paralegal in the corporate and securities practice areas at Michael, Best & Friedrich, LLP.

Steven Schnoll

Steven received a degree in Business Administration from the University of Wisconsin — Madison and a law degree from Marquette University. He is licensed to practice law in both Illinois and Wisconsin. Prior to joining General Capital in early 1998, Steve developed office & industrial properties with Trammell Crow Company, a national development firm, and, as a Senior VP of Investment with NAI MLG, a regional full service real estate firm, acquired commercial real estate assets under the private placement equity program. Steve's focus has been in the development of multi–family apartments and national build–to–suit businesses.

Sig Strautmanis

Sig is responsible for coordinating General Capital’s design, municipal entitlements, construction, environmental initiatives, and many other functions. He is particularly involved as a leader of the affordable housing effort.

Sig was a Milwaukee Business Journal “40 Under 40” for his many contributions to the profession and local community. He joined General Capital in 2002 after working for LDR International, a nationally recognized land use and urban design firm, and as City Planner for the Village of Germantown, a high growth Milwaukee suburb. Sig is also an Adjunct Professor of Urban Planning at the University of Wisconsin – Milwaukee where he previously earned master’s degrees in Architecture and Urban Planning.

David Weiss

David began his career in 1987 in New York with Citibank’s Leveraged Capital Group. In 1991 he became a Vice President in Citibank’s Institutional Recovery Management group, where he was involved in corporate workouts, restructuring and lender litigation. In 1993, David moved to Citibank’s Real Estate Department in Chicago, where he was a team leader in the Shopping Centers Group and managed a large debt portfolio. He joined General Capital in 1997 as a founding Partner. David is responsible for General Capital’s life sciences efforts, the affordable housing department, equity and banking relationships, and overall risk management.

David was for many years head of strategic planning on a local non-profit board (Milwaukee Catholic Home). He has been a guest lecturer in several college real estate courses, a mentor to many business school students, and an active participant in various student career advancement programs.

Michael Weiss

Michael’s extensive real estate background started in 1985 with Citibank in New York, during which he participated in and/or led billions of dollars of transactions. In 1991, he joined Midland Development and in 1992 opened Midland’s Milwaukee office. Michael’s Midland tenure included the successful completion of approximately a dozen major transactions. In 1996, he left Midland and with David Weiss co-founded General Capital. Michael is responsible for General Capital’s new commercial and market rate multi-family developments, the acquisition business and overall risk management. Michael has been an active member of several non-profit boards.

Carmello Maddente

Carmello joined General Capital in 2010 as Director of Marketing. Previously he worked in the marketing department at Wisconsin’s largest residential real estate firm, First Weber Group. Carmello is responsible for all marketing and business technology initiatives including the coordination and orchestration of publicity, outreach, and ground-breaking events for new projects. Carmello is a graduate of the University of Wisconsin – Milwaukee with a degree in Business Administration.

Jeff Brown

Jeff has responsibility for leasing and property dispositions, and is involved in acquisitions, development and asset management. In 1986 Jeff joined Illinois Constructors Corp in St. Charles, Il as a project engineer and estimator. He moved to Milwaukee in 1989 to join Grunau Project Development as an estimator and project manager, and became the firms Vice President of Sales & Marketing. In 1997 Jeff started JT Brown Real Estate, Inc. a residential land development company, and shared office space with General Capital. In 2011 he started work on acquisition and development opportunities with General Capital and formally joined in 2012. Jeff holds a Civil & Environmental Engineering degree from the University of Wisconsin – Madison and an MBA from the Keller Graduate School of Management.

Josh Hafron

Josh Hafron joined General Capital’s Chicago office in 2007 with a focus on the acquisition and redevelopment of affordable/low income housing projects across the country. Josh has over 15 years of commercial real estate experience. Prior to joining General Capital, he served as assistant vice president with Urban Innovations in Chicago, where he was involved in the acquisition of affordable housing projects nationally. Josh previously held positions with First Industrial Realty Trust and First Chicago Capital Markets. Josh graduated from Tufts University and has a joint MA/MBA degree from George Washington University. He and his wife Kim live with their two children in Glencoe, IL.

Linda Gorens-Levey

Linda joined General Capital as a Partner in 2015. Previously, she was a Managing Director at Stark Investments, a global multi-billion-dollar alternative investment firm where she was responsible for managing the firm’s portfolio of direct real estate investments and various private equity investments. Linda was the Chief Operating Officer from the time she joined Stark in 1997 until 2004. Prior to Stark, Linda was an Associate Director of Investments at Northwestern Mutual Capital, the private debt and equity department at Northwestern Mutual Life.

Linda earned a master’s in Finance and Marketing from the Kellogg Graduate School of Management at Northwestern University and a B.B.A. in Accounting from the University of Wisconsin-Madison (and is both a CPA and CFA). At General Capital, Linda works closely with Michael and David on new projects, development partnerships with many municipalities, the firm’s overall risk management and several oversight functions. Linda is extremely active in the Milwaukee community. She served on the Board and Executive Committee of the United Way of Greater Milwaukee, Co-Chaired the Greater Milwaukee Committee’s Downtown Development Task Force, is a Director of Ixonia Bank, and a Trustee of the Medical College of Wisconsin (where she chairs the Finance Committee).

Chelle Nennig

Chelle has over 25 years of experience in real estate development and asset management. After graduating from Carroll University with a Bachelor of Science Degree in Accounting she worked at an international public accounting firm (spending 5 years in the audit practice). Chelle then joined a rapidly growing development and property management company (where she quickly rose to President). In 2000, Chelle joined General Capital. As COO/CFO she is responsible for the Investor Relations, Accounting, Financial Reporting, Tax Compliance and Property Management Departments. Chelle also oversees our student housing operations.

Renee Adrian

Renee has been with General Capital for 25+ years and is a 1991 graduate of the University of Wisconsin, Oshkosh. She started her career working for the State of Wisconsin with the Department of Corrections. Renee worked briefly with Michael Weiss at Midland and in 1996 joined the newly formed General Capital. During the past 25 years, Renee has worked in nearly every role at General Capital. In her current position as Controller, Renee coordinates all construction project accounting and maintains an active senior level role in the overall Accounting Department. Renee has been a licensed Real Estate Broker with the State of Wisconsin since 1998 and is a member of the International Council of Shopping Centers.

Pat Bacon

Pat Bacon joined General Capital in 2021 with a focus on development and acquisition of market-rate housing and commercial projects. Prior to General Capital, Pat was a Vice President at Blue Vista Capital Management, a real estate private equity company focused on middle-market acquisitions and developments around the country. Pat graduated from the University of Wisconsin-Madison with degrees in Finance and Real Estate & Urban Land Economics.