Award Recognition

Mayor's Design Award

CELEBRATING GO GREEN

2012

Year Built

140

Total Units

4,770 SF

Commercial Space

Mixed-Use Development in Milwaukee’s Beerline B Neighborhood

Beerline B is a mixed-use development located at 1710–1720 N. Commerce Street along the Milwaukee River. Completed in 2012, the project transformed a challenging former industrial site into a vibrant residential and commercial community featuring 140 apartments, including 119 workforce and 21 market-rate residences, alongside 4,770 square feet of ground-floor commercial space. The development also incorporates a modern glass-enclosed community building and riverfront amenities that connect residents and visitors to Milwaukee's growing Beerline B neighborhood.

Developed in partnership with Brewery Works, General Capital overcame significant site constraints, including a major utility easement, steep riverfront topography, and environmental challenges. The project combines contemporary architecture, neighborhood-serving retail, and expanded public access to the Milwaukee Riverwalk. The commercial space occupies a prominent corner at Commerce and Pleasant Streets and is home to Dental Associates. Supported by affordable housing tax credits, brownfield funding, and City of Milwaukee TIF participation, Beerline B received a Mayor's Design Award for its contribution to Milwaukee's urban landscape.

KEY THEMES

  • Mixed-use riverfront redevelopment transformed a challenging former industrial site into a residential and commercial destination within Milwaukee's Beerline B neighborhood
  • Innovative site planning addressed significant utility easements, steep riverfront topography, and environmental constraints through a coordinated development strategy
  • Urban infill design integrates affordable and market-rate housing with ground-floor commercial space, community amenities, and public riverfront access
  • Public-private partnership with Brewery Works and the City of Milwaukee leveraged affordable housing tax credits, brownfield funding, and TIF support
  • Contemporary architecture, neighborhood-serving retail, and pedestrian-oriented design strengthen connections between the Milwaukee Riverwalk and surrounding urban neighborhoods

RESULTS

  • Completed a mixed-use development in 2012 featuring 140 apartments, including 119 workforce and 21 market-rate residences
  • Delivered 4,770 SF of ground-floor commercial space at the prominent intersection of Commerce and Pleasant Streets, occupied by Dental Associates
  • Transformed a previously vacant and challenging industrial property into an active residential and commercial community along the Milwaukee River
  • Expanded public riverfront access through new Milwaukee Riverwalk improvements and a dedicated community gathering space serving residents and the surrounding neighborhood
  • Received a Mayor's Design Award recognizing the project's architectural design and contribution to Milwaukee's urban redevelopment
 

Related Mixed-Use Projects

Previous
Previous

Berkshire–Greendale

Next
Next

Berkshire at Kensington