Cutting Edge Affordable Housing for Millenials with Historic Renovation of Existing Pioneer Ford Dealership
Ruxton is a four-story mixed-use development located in Downtown Platteville, Wisconsin, featuring 71 apartment residences and approximately 2,500 square feet of street-level commercial space. Completed in 2019, the project transformed the former Pioneer Ford dealership into a contemporary residential and commercial destination. The redevelopment preserves the original dealership building while incorporating new residential construction connected by a distinctive glass atrium. This combination of historic preservation and modern architecture establishes a prominent gateway to Platteville’s downtown district.
Designed to appeal to young professionals and residents seeking a walkable downtown lifestyle, Ruxton offers modern apartment living near local shops, restaurants, and community amenities. The renovated dealership accommodates residential entry, gathering spaces, and commercial uses, while the street-level retail component provides flexible storefronts and outdoor patio opportunities. Recognized with a Wisconsin Main Street Award for Best New Building, Ruxton demonstrates how thoughtful urban infill development can preserve local history while introducing new housing and commercial opportunities.
Key Themes
- Historic adaptive reuse transforming the former Pioneer Ford dealership.
- Mixed-use urban redevelopment integrating residential living with commercial opportunities.
- Distinctive architectural design connecting historic and contemporary structures through glass.
- Strategic downtown infill establishing a gateway to Platteville's commercial district.
- Pedestrian-oriented development supporting walkable access to downtown businesses and amenities.
Results
- 71 apartment residences delivered within a four-story mixed-use development.
- 2,500 SF commercial space created with prominent street frontage.
- Historic dealership preserved and repurposed for residential and commercial uses.
- Contemporary glass atrium connecting the original building with new construction.
- Wisconsin Main Street Award received for Best New Building.