Middleton Industrial
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2023Year Acquired |
550,000 SFIndustrial Space |
8400 Fairway Place and 2235 Eagle Drive were originally constructed in the early 1990’s by Pleasant Company to serve as the headquarters for American Girl Doll. The Property is comprised of two industrial warehouse buildings with a combined size of 550,000 SF, as well as 20 acres of undeveloped land. The buildings have excellent clear heights and upgraded systems, establishing the Property as one of the premier industrial assets on Madison’s west side.
In 2023, General Capital acquired the property with the goal of maintaining the existing buildings as best-in-class industrial assets while strategically developing the surplus land over the course of the next 5-7 years.
KEY THEMES
- Large-scale industrial campus acquisition expanded General Capital's presence within the growing Madison metropolitan market
- Originally developed by Pleasant Company to support American Girl operations, the campus offers a distinctive history of large-scale corporate and distribution use
- Highly functional industrial buildings combine exceptional clear heights, extensive loading infrastructure, and full climate control
- Strategic Middleton location positions the property within one of Madison's strongest employment and industrial submarkets
- Approximately 20 acres of surplus land provide flexibility for future development, expansion, and long-term value creation
RESULTS
- Acquired a two-building industrial campus totaling approximately 550,000 SF in Middleton in 2023
- Added highly functional industrial facilities featuring clear heights reaching 47 feet and extensive dock and drive-in loading capacity
- Secured a fully climate-controlled campus originally developed to support the headquarters and operations of American Girl
- Acquired approximately 20 acres of surplus land providing significant flexibility for future development and expansion
- Strengthened General Capital's industrial portfolio with a substantial asset in the Madison area's established west-side market
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