Reed Street Yards
"An Evolving Eco-Industrial Zone Balancing Natural Resources and Economic Development."
Reed Street Yards is a mixed-use urban office, educational, research and technology zone strategically located near the heart of downtown Milwaukee, Wisconsin. Located on the south bank of the Menomonee River with 1000+ ft / 305m of water frontage, the site is an iconic location in Milwaukee’s fast growing neighborhood, the Fifth Ward. With over 1.0mm views from Interstates I-94 and 794, it is also one of the most highly visible locations proximate to Milwaukee’s Central Business District. The land is adjacent to the Harley Davidson Museum and the Iron Horse Hotel—two of Milwaukee’s most notable landmarks. The Water Council’s Global Water Center is directly to the East and the University of Wisconsin – Milwaukee School of Freshwater Sciences is within walking distance.
Key Features
Build-to-Suit and pad sites available
High profile location in Milwaukee’s Fifth Ward
Proximity to the Central Business District’s amenities and destinations
Accessibility via freeway and public transit with close proximity to intermodal station and international airport
Urban waterfront environment with immediate access to Hank Aaron State Trail
High-density urban business park with full municipal support
Initiative facilitating collaboration among businesses
Sustainable infrastructure with sponsored demonstration elements
Immediately adjacent parking available
Multiple residential options surrounding site
KEY THEMES
- Mixed-use innovation district was envisioned as a hub for office, research, education, and technology focused on the global water industry
- Strategic Fifth Ward location provides more than 1,000 feet of Menomonee River frontage near Downtown Milwaukee
- Public-private partnership with the City of Milwaukee supports long-term development and continued growth of the surrounding district
- Proximity to the Global Water Center and UWM School of Freshwater Sciences strengthens connections to Milwaukee's growing water technology ecosystem
- Highly visible location near I-94 and I-794, the Harley-Davidson Museum, and Iron Horse Hotel creates a prominent gateway to the Fifth Ward
RESULTS
- Established a dedicated urban development district designed to support Milwaukee's internationally recognized water technology cluster
- Created a long-term framework for more than 1 million SF of planned high-tech office, research, educational, and technology space
- Positioned more than 1,000 feet of riverfront property for build-to-suit development near Milwaukee's Central Business District
- Secured full municipal support and partnership with the City of Milwaukee to advance infrastructure and long-term development opportunities
- Created a highly visible innovation destination benefiting from more than 1 million views from the adjacent interstate corridors
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