Sportmart Plaza
2001Year Acquired |
39,745 SFCommercial Space |
A “Triple Play” on Bluemound Road
The predecessor of General Capital (Midland Development) developed this multi-tenant shopping center for a private family who had owned the parcel for many years. Located on Bluemound Road across from the Brookfield Square Regional Mall, Sportmart Plaza is situated among the highest grossing commercial developments in Metro Milwaukee.
In addition to satisfying the community’s demanding design standards, the developer had to negotiate with neighboring retail centers to achieve the best traffic and circulation patterns for the project.
The result is an attractive, highly landscaped shopping center with a high degree of curb appeal. Original tenants were Sportmart, Linens N Things and Barnes & Noble. Current tenants are Floor and Décor and Penny Mustard.
KEY THEMES
- High-profile retail development established a multi-tenant shopping destination along Brookfield's prominent Bluemound Road commercial corridor
- Strategic location across from Brookfield Square positioned the center within one of Metro Milwaukee's strongest regional retail districts
- Complex site planning required coordination with neighboring retail centers to optimize traffic circulation, accessibility, and customer convenience
- Development responded to demanding community design standards through extensive landscaping, attractive architecture, and strong curb appeal
- Long-term retail adaptability enabled the center to accommodate evolving large-format tenants as market conditions and consumer preferences changed
RESULTS
- Successfully developed a substantial multi-tenant shopping center within Brookfield's established Bluemound Road retail corridor
- Secured major national retailers including Sportmart and Linens 'N Things as original anchor tenants
- Delivered approximately 40,000 SF for the original Sportmart anchor within the larger shopping center development
- Established coordinated traffic and circulation improvements supporting convenient access within the surrounding commercial district
- Created an enduring retail destination capable of supporting successive generations of large-format commercial tenants
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