Berkshire–Ashwaubenon
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2023Year Built |
75Total Units |
A dynamic independent senior community in the shadow of Lambeau Field.
As the Village of Ashwaubenon sought to redevelop Mike McCarthy Way from a mixed industrial brownfield area to a vibrant mixed use entertainment zone near Lambeau Field, General Capital worked with Village stakeholders to envision a mixed-use urban infill development that would respond to the Village’s growing need for high-quality affordable housing within walking distance of the Village Center. The final design includes a 3-story independent senior building set tight to the street, reflecting the Village’s desire for a pedestrian-oriented street. Commercial space housing Family Services of Northeast Wisconsin anchors the ground floor. The back side of the property facing Borvan Avenue includes two townhome buildings as workforce housing.
The Village took advantage of a unique opportunity to apply for a significant allocation of Badger Bounce Back funding (state ARPA funds) to support the project. General Capital also received over $900,000 in State of Wisconsin HOME funds. Together, these resources allowed the project to move forward during one of the most challenging construction environments in recent history.
KEY THEMES
- Affordable senior housing community provides independent living for adults age 55+ in Ashwaubenon's vibrant sports and entertainment district
- Resident-focused design combines modern apartment homes with shared amenities that promote wellness, connection, and active lifestyles
- Mixed-use development integrates senior housing with community-serving commercial space supporting local nonprofit services
- Walkable location near Lambeau Field offers convenient access to dining, recreation, parks, and neighborhood amenities
- Affordable housing strategy expands access to high-quality residences through income-qualified housing opportunities and professional on-site management
RESULTS
- Delivered a modern affordable senior housing community featuring one-, two-, and three-bedroom apartment homes
- Created a welcoming resident environment with a community room, fitness center, library, business center, and outdoor gathering spaces
- Included commercial space designed to accommodate Family Services of Northeast Wisconsin, expanding access to local community resources
- Established a highly accessible location connecting residents to entertainment, shopping, dining, and everyday services
- Designed an independent living community that supports long-term resident comfort, convenience, and quality of life
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