Berkshire–Sheboygan Riverfront
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2025Year Built |
101Total Units |
"A former Brownfield is brought back to life in the perfect Riverfront location in Downtown Sheboygan."
Originally, this brownfield site was envisioned as an urban business park. After years of inactivity, the City of Sheboygan worked with General Capital to hatch a plan to construct highly needed affordable independent senior housing near Downtown. The final plan includes a 5-story senior building on a parking podium facing a public open space and the Sheboygan River as well as 18 “live/work” townhome units facing Indiana Avenue, as major arterial linking nearby neighborhoods to Downtown Sheboygan and the lakefront.
The site is complex to develop, with existing utilities and power lines carving up the property. I addition the site required extensive environmental remediation to bring it to residential development standards. General Capital lead the development process, working with multiple local and state agencies to accomplish necessary approvals. The project received significant public financial support including ARPA, a pay-go TIF from the City, WHEDA Housing Trust Funds and a BEBR grant from the State of Wisconsin.
KEY THEMES
- Transformational riverfront redevelopment created a vibrant mixed-income residential community supporting the continued revitalization of downtown Sheboygan
- Thoughtfully planned housing provides a diverse mix of apartment homes and family townhomes serving a broad range of residents and income levels
- Collaborative public-private partnership leveraged innovative financing to deliver a high-impact community investment along the waterfront
- Resident-focused design emphasizes community engagement through shared amenities, neighborhood programming, and local placemaking elements
- Contemporary architecture and public art celebrate Sheboygan's unique waterfront identity while strengthening the surrounding neighborhood
RESULTS
- Successfully delivered a mixed-income community featuring 101 residences, including 18 family townhomes
- Redeveloped a prominent riverfront site into a lasting neighborhood asset that expands housing opportunities in downtown Sheboygan
- Created a diverse residential community offering one-, two-, and three-bedroom homes designed to meet a variety of housing needs
- Incorporated public art and community-focused design elements that reinforce Sheboygan's identity as a premier waterfront destination
- Opened the community in 2025 through a coordinated partnership between public agencies, private stakeholders, and local organizations
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