Bradley Village

Commercial

Bradley Village

43rd St. & Bradley Rd – Brown Deer, WI

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2008 Year Built

18,500 SF Building Size

Sold Status

A Traditional Neighborhood Development in the Village of Brown Deer

General Capital acquired this tired 1950s retail center in the fall of 2006. The approved plan is a Traditional Neighborhood Development with retail and affordable residential with a strong pedestrian orientation.

The design is based on familiar neighborhood images: sidewalks, porches, intimate open spaces and traditional architecture. Interior streets promote traffic calming with narrow lanes and one sided parking. Phase 1 opened in 2008 with two 8,200 sf retail buildings and a pedestrian plaza anchoring the hard corner. Buildings feature brick and cement board siding and reflect pedestrian scale design details such as goose neck lighting.

The first residential component opened in 2010 (a 66 unit Sect 42 senior RCAC project owned by Jewish Family Services, across the street on the former Kohl’s Foods site, and included a new 2-story Tri City Bank branch & offices). Phases 2 & 3 were completed in 2011/12. Phase 2 is a 60 unit Sect 42 apartment building, of which 50% of the units are set aside for people with developmental disabilities.

Phase 3 was a 33 unit market rate expansion to Phase 1. The Village of Brown Deer significantly supported this project with TIF financing.

KEY THEMES

• Pedestrian-oriented mixed-use development strengthened Brown Deer with neighborhood-serving retail and community-focused design
• Strategic site planning established a foundation for future residential, supportive housing, and commercial development
• Integrated green spaces, walking paths, and community amenities promote connectivity and an enhanced neighborhood experience
• Public infrastructure improvements expanded long-term development opportunities while supporting continued community investment
• Thoughtful mixed-use planning created a destination that complements surrounding residential neighborhoods and local services

RESULTS

• Successfully delivered an 18,500 SF neighborhood shopping center as part of the larger Bradley Village mixed-use development
• Established a community-oriented commercial destination supporting local services and neighborhood activity
• Created a development framework that enabled future phases, including nearby supportive housing and community-serving uses
• Enhanced the site through infrastructure improvements, pedestrian connections, walking paths, and shared green spaces
• Contributed to the long-term growth and revitalization of the Brown Deer community through integrated mixed-use planning

 

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