Brookfield Lakes Retail
2024Year Acquired |
32,000 SFBuilding Size |
In December 2024, General Capital acquired the Brookfield Lakes Retail Center, a 32,000-square-foot retail property located along the highly desirable Bluemound Road corridor. At the time of acquisition, the center was 90% leased to Lands’ End, Jos. A. Bank, FedEx, and Honey Berry Café. Shortly thereafter, General Capital secured a lease with ISI Elite Training, bringing the property to full occupancy.
The center features a classic red-brick architectural style and was developed over two phases in 1994 and 2004. As part of the acquisition strategy, General Capital undertook several capital improvement projects aimed at enhancing the building’s curb appeal and long-term value. Property management is handled by General Capital Management.
KEY THEMES
- Strategic value-add retail acquisition strengthens General Capital's commercial portfolio along the highly traveled Bluemound Road corridor
- Diversified tenant mix combines national retailers, service providers, dining, and fitness uses to support long-term asset stability
- Prime Brookfield location offers exceptional visibility, accessibility, and proximity to one of the region's strongest retail markets
- Active asset management strategy focuses on capital improvements that enhance curb appeal and long-term property value
- Well-positioned neighborhood retail center continues to serve the evolving needs of the surrounding community and businesses
RESULTS
- Acquired a 32,000 SF retail center and successfully repositioned the asset through proactive leasing and property enhancements
- Increased occupancy from 90% at acquisition to 100% through the addition of ISI Elite Training
- Established a strong tenant roster featuring national retailers, restaurant, shipping, and fitness destinations
- Initiated strategic capital improvements designed to enhance the property's appearance and long-term market competitiveness
- Strengthened General Capital's presence in one of southeastern Wisconsin's premier retail corridors
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