Brookfield Marketplace
2014Year Acquired |
90,819 SFCommercial Space |
SoldStatus |
Brookfield Marketplace is a 90,819 sf neighborhood retail center built in 2006 and expanded in 2010. The marketplace includes six buildings; a free-standing 56,802 sf grocery store with drive-thru pharmacy window, the free-standing Park Bank building, a free-standing restaurant building occupied by Panera Bread that features a small outdoor seating area, and three multi-tenant buildings. It is anchored by Pick ‘N Save who occupies approximately 62.5% of the overall center over a long-term lease.
KEY THEMES
- Strategic value-add retail acquisition focused on enhancing asset performance through proactive leasing and long-term ownership
- Prime Brookfield location provided exceptional visibility and access within one of southeastern Wisconsin's strongest retail corridors
- Active asset management emphasized operational efficiency, property improvements, and long-term value creation
- Diversified retail environment supported a stable commercial destination serving both national and local businesses
- Disciplined investment strategy positioned the property for a successful disposition following execution of the business plan
RESULTS
- Successfully managed a 90,819 SF retail center through a comprehensive value-add investment strategy
- Generated a 17.06% gross internal rate of return and a 2.81x gross equity multiple for investors
- Delivered a 12.97% net internal rate of return and a 2.24x net equity multiple upon disposition
- Completed a successful sale of the asset in 2022 following execution of the investment business plan
- Strengthened General Capital's track record of creating value through disciplined retail asset management and strategic investment
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