Hatchery Hill
2000Year Built |
18Total Units |
Traditional Neighborhood Development principles promote walkability and a strong sense of place in Fitchburg
As one of the fastest growing communities in the Madison metro area, Fitchburg recognized that it had no identifiable downtown and little sense of place. The municipality sought to address this need by creating a town center. Fitchburg developed a plan for dense pedestrian-oriented development with public streets and plazas and plentiful green space. The City encouraged Prairie-style architecture, which has its roots in the region.
General Capital (and partner Dave Schutz) worked with the municipality to create a traditionally-inspired Planned Unit Development, which included a food store anchor (now Copp’s), 40,000 square feet of retail and office, and 18 luxury apartment units. Since developing the original commercial phase, Hatchery Hill has blossomed as one of the area’s preeminent examples of traditional neighborhood development and has become Fitchburg’s focal point for living, working and shopping.
KEY THEMES
- Traditional Neighborhood Development transformed a growing community into a vibrant, walkable mixed-use town center
- Collaborative partnership with the City of Fitchburg established a pedestrian-oriented district featuring retail, office, residential, and public gathering spaces
- Thoughtful community planning incorporated Prairie-style architecture, public streets, plazas, and green space to create a lasting sense of place
- Mixed-use design combined neighborhood-serving retail, office space, and upscale residential living within a cohesive downtown environment
- Strategic placemaking helped establish one of the Madison area's premier examples of traditional neighborhood development
RESULTS
- Successfully delivered a 50,000 SF mixed-use development featuring retail, office space, and 18 luxury apartment homes
- Created a vibrant town center anchored by a neighborhood grocery store and complementary commercial uses
- Established a landmark destination that has become the focal point for living, working, shopping, and community activity in Fitchburg
- Demonstrated the long-term success of traditional neighborhood planning through a highly walkable, mixed-use environment
- Completed a successful disposition in 2002 following execution of the project's development strategy
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