Riverpoint Village
Transformation of Brown Port Mall Attracts Major National Tenants
In 1994, the predecessor to General Capital (Midland Development) acquired this 40-year-old shopping center at the commercial gateway to Milwaukee’s upscale North Shore neighborhoods. The property suffered from deferred maintenance, increasing vacancy and a general lack of re-investment. Midland partnered with the competing center across the street (Audubon Center) and ultimately coordinated a major renovation plan.
The reconstruction required careful planning and management to ensure that multiple tenants could remain open during construction. Today, Riverpoint Center is known for its high-quality national tenant mix including Best Buy, Osco, Lands End, Aurora Medical, and Noodles among others. The project continues to set the standard in Milwaukee’s North Shore.
For leasing information, please call CBRE 414-273-0880.
KEY THEMES
- Strategic retail redevelopment transformed an aging shopping center into a prominent commercial destination serving Milwaukee's North Shore
- Major renovation addressed deferred maintenance, vacancy, and underinvestment while repositioning the property for long-term retail success
- Coordinated redevelopment with the neighboring Audubon Center strengthened the broader commercial gateway at Brown Deer and Port Washington Roads
- Complex construction phasing allowed multiple existing businesses to remain operational throughout the extensive renovation process
- Repositioning strategy focused on attracting high-quality national and regional tenants to strengthen the center's long-term market position
RESULTS
- Successfully repositioned a 40-year-old shopping center following its acquisition in 1994
- Transformed an underperforming retail property into an established shopping destination serving Milwaukee's North Shore communities
- Attracted a strong mix of national and regional retailers, service providers, restaurants, and healthcare users
- Maintained business continuity for multiple tenants through carefully coordinated construction and renovation phasing
- Established Riverpoint Village as a highly visible retail destination at the Port Washington Road and Brown Deer Road commercial gateway
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